Masterclass · Early access waitlist

Prove real ROI with Employer Branding & Talent Marketing.

Stop reporting on activity. Start proving what you actually changed, and turn it into a report or business case leadership can’t ignore.For Employer Branding ánd Talent Marketing professionals, because in many companies, one person owns both.

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7 modules + templates
Certificate of completion
Lifetime access

Core: 7 modulesBuilt on all 8 stagesCandidate experience1Unaware2Aware3Engaged4ConvincedEmployee experience5Employed6Invested7Ambassador8Alumni

Funnel & Impact viewLeadership-ready reportingDashboard template included

A lesson from the ROI masterclass on a laptop

Launch offer

20% off for the first 100 enrollments
A free 30-min coaching session for the first 25

Sound familiar?

Recognize this?

Stuck at social and web metricsYou’re running EB campaigns but can’t prove impact beyond social media and website metrics.
Channels measured in isolationYou measure each channel on its own, rather than connecting them into one end-to-end story.
Two hats, one value storyYou wear both the EB and RM hat, but proving the value of each, let alone both, is challenging.
Ready to level upYou want to advance your Reporting & Analytics skills to stay ahead in this fast-evolving field.

“Only 18% of organizations can clearly communicate employer brand ROI to leadership.”

The Conference Board, 2025. Be one of them.

Join the early access waitlist

From activity to impact

This is how.

If you don’t master Reporting & ROI across the entire talent lifecycle, you won’t be winning in Employer Branding & Talent Marketing a few years from now.This course gives you the measurement framework, the analytical skills and the reporting tools you need to advance and future-proof your career in this field. It’s a practical, hands-on masterclass built specifically for EB & RM professionals, whatever your career level.No other course like this exists for your field. And now you don’t have to figure it out alone.

See the curriculum

Building the Talent Marketing Impact Dashboard in the ROI masterclass

Lifetime access, including all updates

What’s included

Everything you need to report with confidence

Core: 7 modulesThat turn you into an Analytics, ROI and Reporting pro.
Builder: Google Data StudioAn extra 10-lesson module to build and visualize your results exactly how you want them to look.
Ready-made templatesFor immediate practical use.
Summary and transcriptFor every lesson.
Certificate of completionFor your CV, LinkedIn profile or online portfolio, with a verifiable link.
Lifetime accessIncluding all future course updates.

The results you’ll get

From activity reports to a seat at the table

Your reporting speaks fluent leadership languageYou’ll know which metrics matter to a CMO, a CPO, a TA Exec or a hiring manager, and how to present the same data differently depending on who’s in the room.
EB and RM in one coherent impact storyShow how brand awareness upstream drives pipeline quality downstream, and how that pipeline quality translates into business outcomes. One story, not two.
A business case that gets a yesBaselines, outcomes, forward projections and a deck that tells the story in 10 slides or less, instead of spreadsheets full of impressions and clicks.
You find the data nobody else is looking atLinkedIn demographics, ATS drop-off points, career site user flows: you’ll know exactly where to look and what to do with what you find.
Your dashboard goes to the next levelA dashboard that tells a story and drives decisions, not a data dump. And the confidence to handle difficult conversations when results are below target.
You future-proof your careerAnalytics and business impact skills drive promotion, credibility as a subject matter expert and a seat at the leadership table. Mature EB & RM analytics skills are still scarce.

Masterclass curriculum

Seven modules, from baseline to board-ready

Builder adds 10 lessons on Google Data Studio. Join the early access waitlist

We start with the full TME™ framework, your personal guide throughout this course (and beyond). You’ll deep-dive into all 8 stages, how they connect Employer Branding and Recruitment Marketing, and which KPIs matter at each stage.Bonus included: your personal TME™ scorecard, to understand exactly where you are now: your starting point for everything that follows.

Exclusive launch price

Don’t miss your 20% launch discount

First 100 enrollments only. After that, the price goes up to reflect the full value. And the first 25 enrollments get a free 30-minute Talent Marketing Coach session (value €125).

Core
€357launch price (regular €447)
7 modules across the full TME™ framework, from baseline to board-ready reporting.
- An audit to assess your current measurement maturity
- Templates and scorecards for your analytics, incl. a UTM creator and a Funnel & Impact view
- A PowerPoint reporting and business case deck
- Certificate of completion
- Lifetime access
Join the early access waitlist
Builder · Only €80 more
€437launch price (regular €547)
Everything in Core, plus the Data Studio Builder module.
- 10 lessons to build a live, shareable leadership dashboard from your own scorecard
- Excel-to-Data Studio integration guide and template
- Dashboard design, charts and RAG status tables
- Data validation and management, so your dashboard keeps working
Join the early access waitlist

Need an upfront invoice or purchase order? Email margriet@talentmarketingcoach.com

Your course instructor

Hi, I’m Margriet. This is the course I wish I’d had.

I spent nearly 15 years at the intersection of marketing and talent, building employer brands, running recruitment marketing campaigns and scaling global EB & RM functions. At a Microsoft-owned technology consultancy, I built a global talent marketing team from 2 to 16 people, by hiring marketers and teaching them the talent world, not the other way around.That experience is the foundation of every course I develop, because the importance of marketing expertise in the world of talent is still deeply underrated.

Read my story

Margriet Platteau, course instructor and founder of Talent Marketing Coach

Global Marketer of the Year2022 ITSMA Diamond Award

20,000+hires supported

FAQ

Questions about the masterclass

Another question? Email margriet@talentmarketingcoach.com

Yes, and so it is if you’ve been doing this for ten years. The measurement framework scales with your experience level.If you’re junior, it gives you skills most people in your position won’t develop for years. If you’re senior, it sharpens and structures what you’ve already been doing intuitively. Either way, you’ll walk away with templates you can use immediately.

Early access

Join the early access waitlist

Get access to the course 2 days before it launches to the wider public, and:

Get the 20% launch discount, only for the first 100 enrollments
Be one of the first 25 who get a free 30-minute 1:1 session with Margriet