Learn the marketing skills
today's talent world needs
Talent Marketing Courses
On-demand courses for Employer Branding and Recruitment Marketing professionals, ready to stand out with the niche marketing skills this field has been missing.
Why this is different
Closing the field education gap
You've mainly learned on the job, just like most of your EB & RM peers. Figuring it out as your scope grew, through trial and error.
The structured marketing education this field deserves has never really existed, until now.
Deep connection between EB & RM
From EVP to full-funnel campaigns, from awareness to application, every course here bridges the gap between employer branding strategy and the marketing activation that brings it to life. Not one or the other but both, connected.
Practical-led with real output
Every module comes with workbooks, templates, and frameworks you use immediately, built by someone who spent 15 years doing this work, not studying it. By the time you finish a module, you've built something worth keeping.
Choose your course
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Core: 7 modules
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Builder: Google Data Studio crash course
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Templates, workbooks and a reporting deck
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Certificate on completion
From €357
Prove Real ROI with Employer Branding & Talent Marketing
MASTERCLASS
Stop reporting on activity.
Start measuring what you actually changed.
The only EB & RM course that teaches you how to prove real impact, tell end-to-end stories tied to business outcomes, and build the case that protects or grows your budget.
LAUNCHING SOON
Launch bonus: a free 30-min 1:1 for the first 25 enrollments.
FREE
See what you measure, and what you’re missing.
A 50-minute video walkthrough of the Talent Marketing Impact Scorecard™. Go stage by stage through the talent journey, from Unaware to Alumni, and see which metrics you track and where your gaps are.
Free
JOIN THE WAITLIST
Stop sourcing cold. Start warming.
Why post & pray no longer works, and how to build the nurture infrastructure that fills your pipeline before roles open.
Includes:
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Tools to help you do that (incl. AI)
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A new TA & RM way of working
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A complete ATS to CRM nurturing mechanism
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Drip campaign & comms guide
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The silver medalist playbook.
From Nurturing to Pipeline Building & Direct Sourcing
The blueprint to hire and scale right
Learn how to structure your EB & RM function at every growth stage. Includes:
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Full guide on skills & traits needed to build a thriving function
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Team onboarding & training path design
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Ownership models and cross-functional RACI
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Team structure & organisational design per growth stage
Build and Scale the ultimate
EB & RM team
Stop stalling. Start moving talent from awareness to conversion.
How to build a content engine that works across the full candidate journey. From the awareness content that makes your employer brand impossible to ignore, to the nurture sequences and conversion content that turn warm interest into quality applications.
Includes AI prompts throughout for faster, sharper content creation.
The Content Strategy behind a great Candidate Experience
Three steps. Zero wasted time.
Free scoping call - 30 min
We identify the right workshop for your challenge and make sure the right people will be in the room.
Custom session design
The workshop is designed specifically for your team, your situation, and the output you need. Not a generic template.
Facilitated live, online or in-person. You leave with a tangible output and a team aligned around it.
The workshop - half or full day
Reviews
Your course instructor
Margriet Platteau - Talent Marketing Coach
Workshops aren't an add-on for me, they're how I've always done the work with 15+ years of experience under my belt. At Avanade, a Microsoft-owned technology consultancy, I built and scaled EB and talent marketing functions across Europe's most competitive B2B tech markets.
A significant part of that was facilitation: EVP co-creation sessions, candidate experience redesigns, and annual planning workshops with stakeholders who didn't always agree on the problem, let alone the answer. The Talent Marketing Engine™, the proprietary framework that underpins every workshop, was built through that experience.
If your team has been stuck on the same challenge for longer than feels comfortable to admit, this is where that changes.