Talent Marketing Coach

For TA, HR & marketing leaders

Your team’s scope keeps growing. Their skills should too.

Employer Branding and Recruitment Marketing now cover brand, content, campaigns, data and proof of impact. I help your team build the marketing skills to deliver all of it, through training, workshops, projects or fractional support.

Looking for 1:1 support for yourself? Explore 1:1 coaching

Built for

  • Heads of TA
  • HR
  • Employer Brand
  • Marketing

The challenge

The role has outgrown the training

  • The scope keeps growingWhat used to be a careers page and some job ads is now a full marketing function, across the whole talent lifecycle.
  • Most learned on the jobYour people are talented, but few had formal marketing training. They fill the gaps by trial and error.
  • Leadership wants proofBudget follows impact. Your team needs to show what changed, not just what they posted.

My promise

Whatever we do together, your people grow

I don’t just deliver a workshop, a plan or a project and leave. Every engagement is designed to upskill your team, so the skills and the results stay when I’m gone.
  • Built with your team, not for themYour people do the work with me, so they can run it on their own afterward.
  • Marketing skills that lastAudiences, messages, channels and measurement, applied to your own employer brand.
  • Progress you can showA skills baseline at the start and a review at the end, so you can show leadership what the investment changed.

Ways to work together

Four ways to work together

Pick the format that fits your team and your goal. Each one has upskilling built in.
  • From €1,495

    Team training & workshopshalf day, full day or a tailored program

    For teams that need shared marketing foundations or one clear output, like an EVP, a content plan, AI usage in EB/RM, or a 12-month roadmap.
    • Online or in person
    • Your own employer brand as the case study
    • Four ready-made workshops, or training tailored to your team
  • Tailored proposal

    Projectswith upskilling built in

    For a defined piece of work: an EVP, a content strategy, a measurement framework or a candidate experience redesign.
    • I lead it, your team builds it with me, step by step
    • Your team can run it after I leave
  • From €6,000 a month

    Fractional EB & RM expert4 to 8 days a month

    For teams that need senior marketing expertise without a full-time hire, or cover while you hire.
    • Part of your team: strategy, guidance and hands-on coaching
    • Monthly retainer
  • On request

    Keynotes20–60 min

    For team events, conferences and leadership meetings: how the discipline has grown, what it now demands and how teams keep up.
    • Tailored to your audience
    • Online or in person

Want the details of the four workshops? See all workshops & training

How it works

From first call to lasting skills

  • Free scoping call30 minutes to understand your team, your goals and the right format.
  • Skills baselineA quick map of where your team stands today, stage by stage, using the Talent Marketing Engine™.
  • The workThe training, workshop, project or fractional support, designed for your team.
  • Follow-on supportCoaching on retainer in the months after, so the learning turns into habits.
  • Skills reviewWe look back at the baseline together, so you can show what changed.
Book your free scoping call

Follow-on support on retainer

The learning doesn’t stop when the session ends

Most training fades within weeks. After a training, workshop or project, I stay on as your team’s coach and sounding board for the months that follow:
  • Group sessions
  • 1:1 check-ins
  • Support by email
From €3,000 a month · Minimum 2 months
Margriet Platteau, Talent Marketing Coach
Proof

I’ve built and trained the team you’re building

For 15+ years I was a global (talent) marketing leader. At Avanade, I built, trained and led a global team of 16 Employer Branding and Talent Marketing specialists.Our talent marketing campaigns supported more than 20,000 hires. Now I bring that same mix of strategy and hands-on coaching to your team.
Read my story
Margriet Platteau, founder of Talent Marketing Coach
Global Marketer of the Year2022 ITSMA Diamond Award
20,000+hires supported
Client stories

What leaders say about working with me

I thoroughly recommend Margriet Platteau. She was my partner which enabled us to more than double our hiring while also doubling our diversity %. If you want success, I know who I would talk to.
Paul PhillipsGlobal Human Resources Executive
Margriet brought real marketing discipline to talent attraction in a way I hadn’t seen before. We partnered on campaigns to build and engage our business applications community, experimented with new tactics and the results spoke for themselves. Margriet knows how to connect employer brand strategy to business outcomes!
Bernd WeidenmuellerHead of Technology Business Group, Avanade
Analytical, detail-oriented, and results-driven, Margriet consistently delivers high-quality, impactful programs and campaigns. I’ve genuinely enjoyed working with her and would highly recommend her for senior roles leading large scale, international marketing programs.
Lise af EkenstamCMO, Xplora Technologies
Margriet is, without a doubt, one of the most talented, capable, driven, and inspiring leaders I’ve had the pleasure of working with. Whether she’s managing a complex global program or launching a creative campaign, Margriet brings clarity, energy, and excellence to everything she does.
Sarah HeiligSr. Director Enterprise Strategy, Avanade
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For your L&D budget

Easy to approve

  • A tailored proposal you can share internally
  • Clear outputs and a skills review to show the return
  • Corporate invoicing
  • Online or in person

FAQ

Questions from leaders

Still unsure? Book a free 30-minute scoping call

Yes. Training, workshops and projects with upskilling built in are team development, so most organizations fund them from their L&D or training budget.

Let’s build a team that’s ready for what’s next

Tell me where your team stands and where it needs to go. In a free 30-minute call, we’ll find the right way to get there.

Looking for 1:1 support for yourself? Explore 1:1 coaching