Hi, I'm Margriet, founder of Talent Marketing Coach.
I’m so glad you’re here. If you want to invest in yourself and change your career for the better, keep reading. Here’s what you should know about me first.
My story
I’m a 40-year-old happily married boy mom who spent 15 years in the wheels of corporate life, building a career as a global marketing leader in B2B tech. But something kept aching: I wasn’t finding 100% fulfilment in my role.
So nearly a decade ago, I switched to talent marketing. Same company, same marketing mindset, a completely different audience. That’s when I found my passion: creating exceptional experiences for talent, whether candidate or employee.
Then I built and led a global team of sixteen(!) EB and Talent Marketing specialists at a Microsoft-owned technology consultancy, and realised something. My true passion isn’t creating employer campaigns. It’s helping the people behind them succeed. Growing their skills, confidence and marketing thinking. Helping YOU.
The work I do is built on a proprietary framework developed from years of doing this inside real organisations at scale.
The Talent Marketing Engine™ maps the full candidate lifecycle across 8 stages, from first awareness through to employee advocacy, with clear activities, ownership, and KPIs at every stage.
It's the system I wish I'd had when I started.
Now it's the backbone of everything I build for you.
Introducing the Talent Marketing Engine™
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How I help
Recognised for marketing excellence
Why work with me
I’ve been in your shoes
Nearly a decade ago I moved into talent marketing, where I built, trained and led a global team of 16 EB & Talent Marketing specialists over the years. I know the pressure, the pace and the gaps in support, because I’ve lived them.
Practical learning that makes you better at what you do.
No theory for theory’s sake. Everything I teach comes with ready-to-use templates and frameworks you can apply the same week, so you build skills that hold up as the discipline keeps evolving, and you’re ready for whatever comes next.
Why I do this
The scope of Employer Branding and Talent (Recruitment) Marketing keeps growing: more channels, more stakeholders, more KPIs, more marketing skills required. But the education and support to keep up barely exists.
Until now. My focus is on you, the practitioner, and your team. Having support from someone who has been in your seat is game-changing. You don’t have to face it all alone.
