FOUNDER ● TALENT MARKETING COACH
Hi, I'm Margriet.
I bring marketing discipline to the world of talent.
For more than 14 years, I’ve worked at the intersection of B2B marketing, employer branding, recruitment marketing and talent strategy, helping organisations understand the power of marketing when it comes to attracting, engaging and retaining talent.
● 14+ years in B2B marketing & talent strategy ● Award-winning EB & talent marketing expert ● 20,000+ hires supported ●
The work I do is built on a proprietary framework developed from years of doing this inside real organisations at scale.
The Talent Marketing Engine™ maps the full candidate lifecycle across 8 stages, from first awareness through to employee advocacy, with clear activities, ownership, and KPIs at every stage.
It's the system I wish I'd had when I started.
Now it's the backbone of everything I build with clients.
Introducing the Talent Marketing Engine™
Before founding Talent Marketing Coach, I spent nearly 15 years working in global B2B marketing and talent strategy roles, primarily within the technology sector.
That experience included building and leading a global recruitment marketing function from the ground up, running large-scale talent attraction programmes, managing significant RM budgets, and working closely with TA, HR, and senior business leadership to align employer brand with real hiring outcomes.
I supported tens of thousands of hires through marketing-driven talent attraction. I know what it looks like when it works - and when it doesn't. That's the experience I bring into every client engagement.
Where this comes from
Recognised for marketing excellence
Why work with me
Unique
consulting
approach
Built from the inside out
I've spent 14+ years in B2B marketing and talent strategy, building my expertise from truly living it: building EVPs, rolling out employer brand strategies, running talent campaigns, growing & training teams, and figuring out the best formula to attract, engage, convert and retain talent. The Talent Marketing Engine™ is the framework I wish I'd had when I started. Now I help others use it.
Why I built this
The missing piece wasn't more budget or more content.
It was marketing thinking, applied properly to talent.
Organisations investing in employer brand. Others running recruitment marketing campaigns. TA teams working hard to fill roles. And very few of them connecting it all into a coherent, ongoing system.
The result was predictable: reactive hiring, cold pipelines, hard-to-prove ROI, and EB and RM professionals working twice as hard as they needed to.
That's a discipline I spent 14+ years building inside global organisations. And it's what I now bring to the teams and leaders who need it most.