Build the brand that talent trusts.
Create the experience that moves them.
Get the right people in the room. Leave with a plan everyone actually owns.
The hardest part of employer branding and talent marketing isn't knowing what needs to change. It's getting Marketing, HR, TA, and leadership aligned on what to do, and why it matters. Without that alignment, even the best strategy stays stuck in a deck
These workshops change that.
STOP SPEAKING TO EVERYONE
SHAPE YOUR EVP FROM THE INSIDE OUT
Many employers scream the same things that make them "unique".
This workshop builds your EVP from the inside out, with the people who actually know what makes your company worth working for. You leave with an EVP grounded in reality, that stands out from the crowd, and a team that believes in it because they helped build it.
FROM €1.750
Each workshop is a structured facilitation session designed to move a cross-functional team from scattered opinions and competing priorities to shared direction, fast. The way that these are different from other planning sessions, is that proven design thinking methodoloy is combined with a practical and real-life Employer Branding and Recruitment Marketing framework called the Talent Marketing Engine™. It's simple, you bring the people and we build the answer together.
STOP INEFFICIENT CONTENT
design FULL TALENT JOURNEY CONTENT THAT WORKS
Tired of building content that doesn't actually help move talent from awareness to engagement, conversion and even advocacy?
This workshop maps your full candidate journey, finds the gaps that are costing you candidates, and produces a prioritised content plan your team can actually execute.
FROM €1.750
STOP GHOSTING
REDESIGN YOUR CANDIDATE APPLICATION EXPERIENCE
The application stage is where many employer brands clash with reality and collapse.
This workshop uses empathy mapping and journey auditing to redesign the moments that matter most: communication cadence, interview experience, offer design, and everything in between.
FROM €1.750
STOP COLD SOURCING
BUILD WARM PIPELINES BEFORE A ROLE OPENS
Reactive hiring is expensive, especially when there's so much talent already in your database..
This workshop shifts the conversation from "how do we fill this role" to "how do we build the audience before we need it", covering silver medalist nurturing and talent community design that keep candidates warm without spamming them.
FROM €1.750
Signature workshops
FULL PLANNING WORKSHOP
STOP WORKING IN SILO's
Build an EB & Talent Marketing strategy your whole organisation stands behind
FROM €3.500
Bring together TA, HR, Marketing, and leadership, and build your strategy for the year together. Structured around the TME™ framework, facilitated so every voice is heard and every decision is owned. You leave with a roadmap, a shared language, clear priorities and the alignment to actually execute it.
TESTIMONIALS
Your facilitator
Margriet Platteau - Talent Marketing Coach
I've been running workshops like these for most of my career. Not as an add-on, but as a core part of how I do the work.
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At Avanade, a Microsoft-owned technology consultancy, I spent nearly 15 years building and scaling EB and talent marketing functions across some of the most competitive B2B tech markets in Europe. A significant part of that work was getting the right people in the room and turning competing priorities into a strategy everyone could get behind.
EVP co-creation sessions. Candidate experience redesign sprints. Annual planning workshops with stakeholders who didn't always agree on the problem, let alone the answer.
The Talent Marketing Engine™, the proprietary framework that underpins every workshop, was built through that experience.
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With Talent Marketing Coach, I bring the same structured, human-centred facilitation approach to every engagement, whether that's a half-day workshop or a multi-month consulting project. If you've been trying to get your team aligned on a talent marketing challenge for longer than feels comfortable to admit, this is where that changes.
NEXT STEPS
How it works
Every workshop starts with a 30-minute scoping call (no charge) to make sure we're solving the right problem with the right people in the room.
From there, Talent Marketing Coach designs the session specifically for your team's situation and output needs.
Half-day sessions from €1.750. Full-day from €3.500. Standard virtually hosted, in-person sessions available in Belgium, The Netherlands and London (UK).