Talent Marketing Coach

Workshop details

Four workshops, one aligned team.

The problem each workshop solves, the results you’ll get, the agenda and the output your team walks away with.

Jump to: EVP · Content · Candidate experience · Strategy

Half-day workshop · EVP design

Shape your EVP from the inside out

And actually stand out

Recognize this?

You don’t have an EVP yet, or if you do, it mainly lives in a deck, a fancy (expensive) video, or a careers page. It was written by an agency or managed by one single team.The people who could genuinely build an EVP that stands out (your employee advocates, TA, HR and Marketing) have never been in the same room to work on this together.

What this workshop does

This workshop builds your EVP from the inside out, with the voices that actually know what makes your company worth working for. Using empathy mapping and structured co-creation, we surface what’s genuinely distinctive, cut what’s generic, and turn it into a messaging framework your whole team believes in, because they helped build it.

This is for you if

  • You’re about to shape or refresh your employer brand and want your EVP to be the real deal.
  • You want all teams aligned on what makes you distinctive before you spend any money on creative and campaigns.

Results you’ll get

  • An EVP grounded in reality, not aspiration.
  • A messaging framework with clear proof points.
  • A team that owns it because they co-created it.
  • The confidence to activate it consistently.

Workshop bonus

A ready-to-use EVP activation checklist: 12 touchpoints where your EVP should show up, with a gap-rating tool so you can prioritize where to start.Plus a one-page EVP brief template you can hand to any agency, designer or content creator immediately after the session.

Workshop agenda

  1. PART 1Audit your current EVP against what employees actually say.
  2. PART 2Map differentiators using structured ideation.
  3. PART 3Build your messaging hierarchy: core promise, proof points and activation principles per talent segment.
OutputA one-page EVP framework with messaging hierarchy, ready to activate across every touchpoint.
Half-day workshop · Content planning

Create content that engages and converts

And finally see results

Recognize this?

You’re creating content. Posts go out, job ads get written, the careers page gets updated occasionally. But nothing seems to build anything. The pipeline stays cold, engagement is flat, and you’re not sure which content is actually working, or why.The real issue isn’t output. It’s that there’s no system behind it.

What this workshop does

This workshop maps the full candidate journey against your current content and finds the gaps that are costing you candidates at every stage. You leave with a prioritized content plan built around the Talent Marketing Engine™, so every piece of content has a purpose, an audience and a place in the journey. Not a content calendar, but a real content system.

This is for you if

  • You’re producing content but can’t connect it to pipeline results.
  • You’re a one-person EB or RM team and need a system that’s sustainable.
  • You want to brief a content creator, agency or internal team from a clear framework.

Results you’ll get

  • A content plan mapped to the candidate journey.
  • Clarity on which content gaps are costing you most.
  • A framework your team can execute without starting from scratch every quarter.
  • Content that actually builds something over time.

Workshop bonus

A content audit template pre-mapped to the 8 TME™ stages: bring your existing content and leave knowing exactly where you stand.Plus a content brief template, so every piece you commission or create starts with a clear purpose, audience and stage.

Workshop agenda

  1. PART 1Map your current content against the 8 TME™ stages.
  2. PART 2Identify your highest-impact content gaps and prioritize by stage.
  3. PART 3Build your content framework (formats, channels, cadence and owners) per stage of the talent journey.
OutputA prioritized content plan covering all active stages of your talent journey, with a format and channel guide per audience segment.
Half-day workshop · Candidate experience

Redesign your candidate experience

And stop ghosting talent

Recognize this?

Your employer brand looks great on the outside, but when a candidate applies, something breaks. They hear nothing for two weeks. The interview process is disorganized. The rejection email, if it comes at all, is a template from 2019.You’re not ghosting candidates on purpose. You just don’t have a designed experience. You have a series of handoffs nobody fully owns.

What this workshop does

This workshop uses empathy mapping and journey auditing to surface what candidates are actually experiencing.Then it redesigns the moments that matter most: communication cadence, interview experience, offer design and the transitions in between. You leave with a redesigned candidate journey, clear owners for every touchpoint, and the templates to make it real immediately.

This is for you if

  • You’re losing candidates at application or offer stage and don’t fully understand why.
  • Your Glassdoor reviews mention communication or process.
  • You’re about to scale hiring and want the experience to hold up under volume.
  • You’ve never formally designed the post-application experience; it just evolved.

Results you’ll get

  • A candidate experience that reflects your employer brand, not just your hiring process.
  • Fewer drop-offs at application and offer stage.
  • A communication cadence that keeps candidates warm and informed.
  • A team that finally agrees on who owns what between HR, TA and hiring managers.

Workshop bonus

An anti-ghosting communication pack: five ready-to-personalize email templates covering acknowledgement, status update, post-interview follow-up, rejection and silver medalist nurture. Yours to adapt and deploy immediately after the session.

Workshop agenda

  1. PART 1Map the current candidate journey from application to offer, then map it from the candidate’s perspective using empathy mapping.
  2. PART 2Identify the highest-impact gaps: the moments where the employer brand promise quietly collapses.
  3. PART 3Redesign the priority touchpoints. Build communication templates, define owners and agree a phased rollout plan.
OutputA redesigned candidate journey map with priority interventions, communication templates and a clear implementation roadmap.
Full-day workshop · Flagship

Build your EB & Talent Marketing strategy together as a team

And stop working in silos

Recognize this?

Every year, the same thing happens. You get asked for “the full strategy for next year.” So you write one. You pull together what worked, what didn’t, a few new ideas, maybe a benchmark or two. You present it. People nod.But it was built by one person, for one function, and everyone else in the room is hearing the priorities for the first time, not helping shape them. The strategy isn’t wrong. It’s just nobody’s but yours, so nobody else feels the pull to make it happen.

What this workshop does

This is the flagship session: a full day where TA, HR, Marketing and leadership build the strategy together, in the room, at the same time. Structured around the Talent Marketing Engine™, facilitated so every voice is heard and every priority is debated openly, not assumed.By the end of the day, you don’t have a deck to sell internally. You have a strategy the room already built, which means the investment in making it happen is already there too.

This is for you if

  • It’s planning season and you want this year’s strategy to belong to more than just your function.
  • Your TA, HR and Marketing teams have never sat in the same strategy conversation.
  • You’ve been handed the EB & RM brief and need genuine cross-functional buy-in, not just sign-off.
  • You’re tired of being the only person who seems to care whether the plan happens.

Results you’ll get

  • A strategy that’s already aligned before it’s presented, because the people who need to deliver it helped shape it.
  • A shared set of priorities across TA, HR and Marketing, built through real input.
  • A roadmap with genuine ownership, because every owner was in the room when their piece was decided.
  • A leadership presentation that gets a faster yes, because the room behind it is already united.

Workshop bonus

A facilitator’s leadership one-pager: a single-page summary template, pre-structured for executive audiences, that turns the day’s roadmap into the exact format leadership needs to say yes.

Workshop agenda

  1. PART 1Map the current state together against the 8 TME™ stages: where are we strong, where are we weak, and where do TA, HR and Marketing actually see things differently?
  2. PART 2Structured prioritization, using collaborative methods to choose the 3–5 initiatives that matter most for the year, with input weighted equally across functions.
  3. PART 3Build the roadmap together: timeline, milestones, ownership, and the budget logic to take upstairs.
OutputA 12-month EB & Talent Marketing roadmap with prioritized initiatives, ownership, budget logic and a ready-to-present leadership summary.

How it works

Three steps to your workshop

Every workshop includes online or in-person delivery, custom session design, a fully facilitated working session, an output document and corporate invoicing. Half-days include one scoping call, full days two.
  • Free scoping callIn 30 minutes, we identify the right workshop for your challenge and make sure the right people will be in the room.
  • Custom session designThe workshop is designed specifically for your team, your situation and the output you need.
  • The workshopFacilitated live, online or in person. You leave with a tangible output and a team aligned around it.

Ready to get everyone in the same room?

Book your free 30-minute scoping call and let’s figure out the right workshop and format together.

Looking for team training or a keynote? See team training & keynotes