The system that connects everything for you.A practical, marketing-powered framework that turns Employer Branding and talent campaigns into a full lifecycle strategy: from awareness to nurture, candidate conversion, employee advocacy and retention.
01Understand the difference that changes everythingEmployer Branding, Recruitment Marketing, Talent Marketing: most organizations use them interchangeably. The guide clarifies the difference and why it matters for your pipeline.
02Know what to do at each of the 8 stages, by roleFrom Unaware to Employee Advocacy and Alumni: the activities, programs and KPIs that activate your employer brand across the full talent lifecycle.
03Measure what actually moves the needleMost EB and RM teams track activity, not behavior. The guide maps the KPIs that matter at each stage, so you can show your impact in terms the business understands.
04Assess your maturity and find the gapsA quick maturity assessment shows where your system is strong and where it breaks down, so you know what to prioritize next.
Hi, I'm Margriet Platteau, founder of Talent Marketing Coach.
15+ years in B2B marketing and talent strategy. I built this framework because marketing expertise in the world of talent is still deeply underrated, and I believe it's the missing capability that turns great EB and RM into a system that drives business growth.
Global Marketer of the Year2022 ITSMA Diamond Award
20,000+hires supported
Who it's for
This is for you if you work in
Employer Branding
Recruitment Marketing
HR & Talent Acquisition
Marketing, pivoting to talent
Client stories
What people say about working with Margriet
I thoroughly recommend Margriet Platteau. She was my partner which enabled us to more than double our hiring while also doubling our diversity %. If you want success, I know who I would talk to.
PPPaul PhillipsGlobal Human Resources Executive
Margriet brought real marketing discipline to talent attraction in a way I hadn’t seen before. We partnered on campaigns to build and engage our business applications community, experimented with new tactics and the results spoke for themselves. Margriet knows how to connect employer brand strategy to business outcomes!
BWBernd WeidenmuellerHead of Technology Business Group, Avanade
Margriet is, without a doubt, one of the most talented, capable, driven, and inspiring leaders I’ve had the pleasure of working with. Whether she’s managing a complex global program or launching a creative campaign, Margriet brings clarity, energy, and excellence to everything she does.
SHSarah HeiligSr. Director Enterprise Strategy, Avanade
