Free scorecard · 95 metrics

The complete EB & RM scorecard that maps all relevant metrics across the entire talent journey

Know what each metric measures, where to find it, and what good looks like.

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95 metrics, all 8 stages
Benchmarks and built-in formulas
50-min video walkthrough

95 metricsMapped to every stageCandidate experience1Unaware92Aware93Engaged184Convinced20Employee experience5Employed186Invested97Ambassador58Alumni7

Trend vs. targetCalculated for youBuilt-in formulas included

The Talent Marketing Impact Scorecard, shown stage by stage

Sound familiar?

Recognize this?

Tracking what's easy, not what mattersYou're tracking what's easy to find, not what actually signals business impact.
Data everywhere, no single viewYour data lives across different platforms, with no single connected view.
Two hats, one value storyYou wear both the EB and RM hat, and proving the value of both together is challenging.
No full lifecycle lensYour reporting isn't built from a full talent lifecycle lens, so it's hard to connect top of funnel to candidate and employee outcome metrics.
Stuck in the default viewYou've never been shown how to analyze platform data beyond the default reporting view, and you suspect there's a lot you're missing.
Stressful budget conversationsYou can't fully quantify what you'd lose if your budget was cut.

“So what's the ROI of your investments?”

Finally, a measurement framework that helps you answer that question.

Get your free scorecard

What's inside

One scorecard. The full picture.

95 metrics, all 8 stagesEvery relevant metric, mapped across all 8 Talent Lifecycle stages.
What each metric measuresExactly what each metric tells you, so you can report with confidence.
Where to find the dataPlatform by platform, so you know where every number comes from.
Benchmark guidanceSo you know what good looks like in B2B.
Built-in formulasAutomatically calculating your trend vs. target performance and year-on-year change.
A 50-minute video guide15 lessons that walk you through the scorecard, step by step.

Get your free scorecard

All 8 stages

Mapped across the full talent lifecycle

From talent who've never heard of you to alumni who still refer others: the scorecard covers every stage of the Talent Marketing Engine™.

Candidate ExperienceUnawareAwareEngagedConvinced

Employee ExperienceEmployedInvestedAmbassadorAlumni

Get your free scorecard

About the author

Hi, I'm Margriet, founder of Talent Marketing Coach.

I spent 15+ years shaping employer brands and running talent marketing campaigns. At a Microsoft-owned technology consultancy, I built, trained and scaled a global Talent Marketing team from 2 to 16 people worldwide, supporting 20,000+ hires and designing an outstanding candidate-to-employee experience.I know what it feels like to be asked "what's the ROI?" and not have a clean answer. This scorecard is the result of years of learning, testing and perfecting a model that proves real business impact. And now you don't need to build it from scratch.

Learn more about me

Margriet Platteau, founder of Talent Marketing Coach

Global Marketer of the Year2022 ITSMA Diamond Award

20,000+hires supported

Who it's for

Who this is for

If you work in Employer Branding, Recruitment Marketing, or Talent Marketing, and you've ever felt challenged in a leadership conversation about business impact and ROI, this scorecard is for you.Whether you're just starting to build your measurement approach or you've been doing this for years and want a more structured framework, it works either way.

Employer Branding
Recruitment Marketing
Talent Marketing

Free download

Get your free scorecard

Know what each metric measures, where to find it, and what good looks like.

95 metrics, all 8 stages
Benchmarks and built-in formulas
50-min video walkthrough