You understand the hiring landscape, your company culture, and the importance of talent experience better than most marketers ever will.
What's been missing is the system to turn that expertise
into a strategy that covers the entire lifecycle. Structured, measurable, and built to go further than you've gone before.
● 14+ years in B2B marketing & talent strategy ● Award-winning EB & talent marketing expert ● 20,000+ hires supported ●
You know talent like no one else.
Let's make your marketing
just as powerful.
Your expertise is already there.
You likely already have an EVP, strong storytelling, campaigns, and content across channels. But these often run as separate initiatives, with short-term goals and disconnected touchpoints
The missing piece isn't more effort or more content.
It's a marketing system that connects your talent expertise across every stage of the candidate journey.
Meanwhile, the expectation keeps growing: be more strategic, more measurable, more impactful.
The system to unleash it isn't.
The Talent Marketing Engine™ connects your Employer Branding and talent campaigns into one full-lifecycle strategy, giving your talent expertise the marketing backbone it deserves.
Every stage covered. Every touchpoint connected. Clear activities, ownership, and KPIs throughout.
It moves you from where most EB and RM professionals are today, to where the best ones operate tomorrow.
Introducing the
Talent Marketing Engine™
Stage 1 - 3
Attract & Engage
Build awareness and warm interest before talent ever applies. Think Employer Branding, content strategy and community building.
Stage 4 - 5
Convert & Hire
Turn consideration into action. Think testimonials, retargeting, direct sourcing and CPQA metrics.
Stage 6 - 8
Retain & Advocacy
Cherish the relationship with current ánd past employees. Think advocacy programs, referral campaigns and alumni nurturing.
BENEFITS FOR YOU
Move from:
To:
Result:
Visibility & conversion
Continuous engagement
EB and RM fully connected
A clear strategy across the entire lifecycle
Campaigns that build long-term value
Content that drives engagement, not just visibility
Stronger candidate experience end to end
Actual ROI from your campaigns
Job promotions
Relationship building & nurture
Reactive execution
Short and long-term planning
HOW WE WORK TOGETHER
4-SESSION PACKAGE
The Talent Marketing Engine™ Launchpad
4 sessions ● 4th session free
Best Value
A structured four-session package that takes you from diagnosis to a full strategy outline and roadmap, with tangible deliverables at every step.
Audit & diagnosis
Where are you across the 8 stages? Where are the gaps?
Strategy outline & priorities
What's the roadmap? Where to focus first and why?
Activation recommendations
Campaigns, content, channels. How it all comes to life.
Measurement & stakeholder narrative — free
KPI framework & reporting template
YOU'LL WALK AWAY WITH
→ A talent marketing roadmap built for your org
→ A framework for full-lifecycle activation
→ A measurement model you can actually use
€749
€995 4th session on me
Pay upon confirmation by invoice/PO or payment link.
SINGLE SESSION
Talent Marketing Power Hour
€249 | £225 ● 60 min
One hour. Individual coaching or advisory session on a topic of your choice. From EVP development to EB, RM and Talent Marketing. You bring your challenge, I bring the marketing sharpness. Leave with clarity and concrete next steps.
-
You set the agenda
-
1:1 coaching on marketing skills or execution
-
1:1 advisory on your EB, RM or talent marketing strategy
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Written summary & next steps after
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Money-back guarantee if not valuable
€249
Pay on booking via Calendly.
Need to pay by invoice? Contact me through the form below.
EVP & Employer Brand Development
From research and messaging to full activation and internal amplification.
Advisory & Support
Talent Marketing Strategy
Full-funnel strategy build using the Talent Marketing Engine™ framework (timeline, content plan, channel mix, KPI model).
Ongoing Advisory
A senior marketing brain for your EB and RM challenges. Monthly retainer.
READY FOR WHAT'S NEXT?
Two ways to go even further
When you need more structured, longer term support and want someone to think and build alongside you, or to equip your team with the right marketing skills, I'm here for you.
Not sure which fits? Start with the free advisory call and we'll figure it out together.
Starting €5K | £4.5K
On avg. between 4 - 10 weeks
Starting €2K | £1,7K
On avg. 90 min - 6 hours
Team Training
Upskill your EB, RM and TA team with powerful marketing techniques.
Corporate Workshops & Brainstorms
Virtual or in-person sessions to kick-off planning, improve collaboration and discover the Talent Marketing Engine™ framework.
On-demand Masterclasses and Micro-courses
(coming soon)
Training & Capability Building
WHY WORK WITH ME
Unique
consulting
approach
Built from the inside out
I've spent 14+ years in B2B marketing and talent strategy, building my expertise from truly living it: building EVPs, rolling out employer brand strategies, running talent campaigns, growing & training teams, and figuring out the best formula to attract, engage, convert and retain talent. The Talent Marketing Engine™ is the framework I wish I'd had when I started. Now I help others use it.
Let's connect
If you’re ready to strengthen your employer brand and elevate your talent marketing approach, let's figure out what you actually need.
Fill out this form and let me know what you're interested in.
Prefer to speak live?
No obligations, just a useful conversation that gives you a fresh perspective.