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Hi, I’m Margriet. I founded Talent Marketing Coach to help Employer Branding and Recruitment Marketing practitioners grow their skills, confidence and marketing thinking, so you can thrive in your role today and be ready for whatever comes next.

You know talent like no one else.
Let's make your marketing skills
just as powerful.

15+ years as a global (Talent) Marketing leader   ●   Built, trained & led a global team of 16 EB & Talent Marketing specialists   ●   Award-winning EB & talent marketing expert   ●   20,000+ hires supported

The EB & Talent Marketing scope keeps increasing

You might have started in HR, TA, comms or marketing. Today you’re expected to be a brand strategist, content creator, campaign manager, analyst and internal influencer, often all at once.

 

There’s very little education built for this job.

Most of us piece it together alone.

 

That’s where I come in.

The Talent Marketing Engine™ connects your Employer Branding and talent campaigns into one full-lifecycle strategy, giving your talent expertise the marketing backbone it deserves.

 

Every stage covered. Every touchpoint connected. Clear activities, ownership, and KPIs throughout.

 

It moves you from where most EB and RM professionals are today, to where the best ones operate tomorrow.

Introducing the
Talent Marketing Engine™

The Talent Marketing Engine

BENEFITS FOR YOU

Move from:

To:

What you'll gain:

Reacting to requests

Planning ahead

Confidence in your marketing skills

A clear view of how EB & RM connect

The know-how to plan ahead, not just react

Ready-to-use templates and frameworks

A stronger voice with stakeholders and leaders

The skills to stay ready for what’s next

Doing everything alone

Working from one shared plan with HR, TA and Marketing

Feeling behind

Confident, with a clear view of what to learn next

How I can support you

TEAM WORKSHOPS

Improve collaboration between HR, TA, and EB/RM 

  • Design thinking-led, hands-on sessions

  • FY planning and priority-setting

From €1,750

Half/full day

  • EVP optimisation and content planning across the talent journey

  • Candidate experience (re)design, so you finally stop ghosting talent

ONLINE COURSES

Learn at your own pace

The scope of Employer Branding and Recruitment Marketing keeps growing, but the education to keep up barely exists.

 

My self-paced courses give you practical skills, ready-to-use templates and the confidence to apply them.

Free + paid

Self-paced

TEAM TRAINING

Upskill your whole team on the talent lifecycle

  • The full talent lifecycle, from awareness to advocacy

  • The marketing thinking behind impactful campaigns

  • Tailored to your team’s level and priorities

  • Online or in person

Custom

Starting 2h

1:1 COACHING & SUPPORT 

Get the support from someone who’s been in your seat

  • 1:1 sessions on the capabilities you want to develop

  • Hands-on support, so you leave with a plan

  • A single session or a multi-session programme

  • Written summary and next steps

From €249

60-min sessions

KEYNOTES

Inspire your team and prepare them for what’s next

A talk on the evolved discipline of Employer Branding and Talent Marketing: how the role has grown, what it now demands, and how practitioners and teams can keep up and thrive. For team events, conferences and leadership meetings.

On request

20 - 60min

CONSULTANCY

Looking for hands-on help with a specific project? I still take on selected consultancy work: experience design and end-to-end talent marketing strategy

WHY COUNT ON ME

What people say about me

Built from the inside out

I’ve been in your seat: 15+ years in B2B marketing and talent strategy, then building and leading a team of 16 Employer Branding and Talent Marketing specialists. My work has earned awards, including Global Marketer of the Year, and I’m a verified expert on the TruthWorks network. Everything I teach is practical, so you get better at what you do and stay ready for what’s next.

Let's connect

If you’re ready to grow your skills, build your team’s, or get support on a talent marketing challenge, let’s figure out what you actually need.

Fill out this form and let me know what you're interested in. 
 

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