Welcome to
Talent Marketing Coach
You starting point for smarter
Employer Branding and Recruitment Marketing
Free tools, frameworks, and expert guidance, for EB, RM, HR and TA professionals who want to think like marketers.
FREE RESOURCES
Framework
Master the full talent lifecycle. Get your blueprint for what to do, when to do it, and what KPIs really matter.
SELF-ASSESSMENT
Master the full talent lifecycle. Get your blueprint for what to do, when to do it, and what KPIs really matter.
FREE RESOURCES
Framework
Master the full talent lifecycle. Get your blueprint for what to do, when to do it, and what KPIs really matter.
Talent doesn't experience your
organisation in silos
They experience a journey
Yet most organisations treat Employer Branding,
Talent Campaigns and Talent Acquisition as separate efforts, with separate goals and budgets.
A marketing-powered framework that connects Employer Branding and Talent Campaigns across the full talent lifecycle, from first awareness to advocacy and retention.
Introducing the
Talent Marketing Engine™
THE SYSTEM THAT BRINGS IT ALL TOGETHER
Stage 1 - 3
Attract & Engage
Build awareness and warm interest before talent ever applies. Think Employer Branding, content strategy and community building.
Stage 4 - 5
Convert & Hire
Turn consideration into action. Think testimonials, retargeting, direct sourcing and CPQA metrics.
Stage 6 - 8
Retain & Advocacy
Cherish the relationship with current ánd past employees. Think advocacy programs, referral campaigns and alumni nurturing.
SERVICES
Two ways to work together
Whether you need someone to think and build alongside you, or to equip your team to do it themselves, I'm here for you.
Strategy & Advisory
Training & Capability Building
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Develop/optimize your Employer Brand
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Run full diagnostics to assess your current EB, RM and talent attraction performance
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Build your marketing and content strategy across the entire talent lifecycle
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Set up your analytics system to measure the KPIs that actually matter
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Upskill your EB, RM or TA team in the marketing techniques that actually move the needle.
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Corporate team workshops
(virtual or in-person) -
Individual or group training
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On-demand courses and Masterclasses (coming soon)
Starting €5K | £4.5K
On avg. between 4-10 weeks
Starting €2K | £1,7K
From 1,5 - 6h (workshops) up to 6 weeks (Masterclass)
TESTIMONIALS
WHY WORK WITH ME
Unique
consulting
approach
Strategic clarity & deep expertise
I bring senior expertise in B2B employer branding and talent marketing, helping you with clear, insight‑driven frameworks, practical direction and measurable impact, without the fluff of a bigger agency.
Human-centered, boutique partnership
Working together feels collaborative, thoughtful, tailored to your organisation, ánd affordable. I design every deliverable around your culture and ambitions rather than offering one-size-fits-all solutions
Built from the inside out
I've spent 14+ years in B2B marketing and talent strategy, building my expertise from truly living it: building EVPs, rolling out employer brand strategies, running talent campaigns, growing & training teams, and figuring out the best formula to attract, engage, convert and retain talent. The Talent Marketing Engine™ is the framework I wish I'd had when I started. Now I help others use it.