Your candidates are watching.
Every touchpoint tells a story.
TA leaders are responsible for one of the most important journeys a person takes, from first impression to their first day.
The problem isn't ownership. It's that most TA teams have been handed that responsibility without the marketing tools to design a proper candidate experience.
● 14+ years in B2B marketing & talent strategy ● Award-winning EB & talent marketing expert ● 20,000+ hires supported ●
82%
of candidates say their hiring experience influences whether
they accept a job offer. (IBM Talent Report)
You own the candidate experience.
Make it an exceptional one.
The candidate experience is your employer brand in action. As a TA Leader, you might own it, but Marketing thinking is what gives you the tools to design it properly, at every stage, not just at the apply button.
Stretch your Recruitment Marketing across the entire candidate journey. Move from pure job promotion to building awareness, warming interest, nurturing consideration, and designing an application experience that reflects your brand.
Where marketing thinking changes everything
Most TA teams start sourcing when a role opens. The best ones have been warming candidates for months before that moment arrives.
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Talent communities that keep passive candidates engaged
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Campaigns that build relationships, not just awareness
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Silver medalist nurture flows that turn near-misses into future hires
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ATS-to-CRM systems that make your candidate data work harder
Pipeline Nurturing
The application process is where most employer brands are made or broken. Ghosting, silence, and friction are costing you candidates, and your reputation.
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Communication flows that keep candidates informed at every stage
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Application processes that respect candidates' time
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Rejection experiences that leave candidates with a positive impression
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Feedback loops that turn every hiring decision into future pipeline
Application Experience
Most RM activity focuses on one thing: generating applications. But the Talent Marketing Engine™ maps three stages that come before that moment, and each one is an opportunity to warm candidates, build trust, and design an experience that makes the best people choose you.
This is where Recruitment Marketing stretches beyond job promotion into something far more powerful.
Introducing the Talent Marketing Engine™
FREE DOWNLOAD
The Recruitment Marketing Maturity Audit
A one-page self-assessment that shows you exactly where your talent marketing stands today and where the gaps are costing you most. Score yourself across five dimensions:
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Pipeline — how warm is your talent pipeline really?
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Brand — how consistently does your EVP reach the right audiences?
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Campaigns — are you building long-term value or filling short-term gaps?
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Measurement — do you know your true cost-per-hire and campaign ROI?
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Team capability — does your team have the marketing skills to run this?
HOW WE WORK TOGETHER
FREE
30-Minute Free Diagnostic Call
Bring your numbers. We'll look at what they're telling you and figure out where the biggest opportunity is. No pitch, no agenda. Just a useful conversation about your current setup.
Where is your pipeline actually coming from?
What is your RM spend actually producing?
Where is the biggest gap, and what would close it?
DEEP-DIVE
Full Recruitment Marketing Audit
From €3K ● 1 - 2 weeks
A full analysis of your current talent marketing performance. What's working, what isn't, and where the ROI is leaking.
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Current RM ROI & sourcing analysis
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Cost-per-hire breakdown by channel
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Pipeline architecture & quality review
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Concrete recommendations to act on
A natural next step after the diagnostic call, or a standalone starting point if you already know the gaps exist.
NURTURE & IMPLEMENTATION
From ATS to CRM -
From €5K ● Scope-dependent
Nurture Strategy & Implementation
Most ATS platforms sit on a goldmine of candidate data that never gets used for nurturing. This engagement helps you turn your ATS into an active relationship-building tool, so warm candidates come to you, not cold ones.
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Audit of your current ATS setup and data quality
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Nurture strategy: segments, sequences, triggers, content
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Integration assessment: ATS-only or connecting to a marketing tool (e.g. Marketo, HubSpot)
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Implementation support: advisory-led or hands-on, depending on your team
Built around your existing tools and stack. No one-size-fits-all solution. Every engagement starts with understanding what you already have.
STRATEGY BUILD
Talent Marketing Strategy Development
From €12K ● 8 - 10 weeks
A full talent marketing strategy built around the Talent Marketing Engine™, connecting your employer brand,
RM campaigns, and pipeline into one coherent system.
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Full RM strategy & channel plan
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Warm pipeline & talent community architecture
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KPI framework & measurement model
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30/60/90 day implementation roadmap
Often follows the Full RM Audit, but can be scoped independently if your starting point is already clear.
TRAINING & WORKSHOPS
Team Training & Workshops
From €2K ● 1 - 6 sessions (60-90 min)
Give your RM or talent campaigns team the marketing techniques and planning rigour to run high-performing work independently, whether that's a focused planning session or a full capability programme.
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Campaign planning workshop - Facilitated session, ideal at the start of planning cycles. Together we brainstorm audiences, campaign ideas, channels, calendar, KPIs and budgets.
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Capability building programme - Built on the Talent Marketing Engine™ framework, your team is upskilled on targeting, marketing techniques, execution, and measurement.
Delivered in-person or remotely. Format and depth tailored to your team's level and context.
WHY WORK WITH ME
Unique
consulting
approach
Built from the inside out
I've spent 14+ years in B2B marketing and talent strategy, building my expertise from truly living it: building EVPs, rolling out employer brand strategies, running talent campaigns, growing & training teams, and figuring out the best formula to attract, engage, convert and retain talent. The Talent Marketing Engine™ is the framework I wish I'd had when I started. Now I help others use it.