Better thinking. Bolder outcomes.
Bring structure to your brainstorming, space for equal input,
and a clear outcome you can act on.
Half-day Workshops
Shape your EVP from the inside out
Recognise this?
AND ACTUALLY STAND OUT
You don't have an EVP yet, or if you do, it mainly lives in a deck, a fancy (expensive) video, or a careers page. It was written by an agency or managed by one single team. The people who could genuinely build an EVP that stands out - your employee advocates, TA, HR and Marketing - have never been in the same room to work on this together.
Results you'll get
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An EVP grounded in reality, not aspiration.
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A messaging framework with clear proof points.
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A team that owns it because they co-created it.
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The confidence to activate it consistently.
WORKSHOP BONUS
A ready-to-use EVP activation checklist - 12 touchpoints where your EVP should show up, with a gap-rating tool so you can prioritise where to start.
Plus a one-page EVP brief template you can hand to any agency, designer, or content creator immediately after the session
What this workshop does
This workshop builds your EVP from the inside out, with the voices that actually know what makes your company worth working for. Using empathy mapping and structured co-creation, we surface what's genuinely distinctive, cut what's generic, and turn it into a messaging framework your whole team believes in, because they helped build it.
This is for you if
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You're about to shape or refresh your employer brand and want your EVP to be the real deal.
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You want all teams aligned on what makes you distinctive before you spend any money on creative and campaigns.
Workshop mock-up
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Part 1: Audit your current EVP against what employees actually say.
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Part 2: Map differentiators using structured ideation
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Part 3: Build your messaging hierarchy, core promise, proof points, and activation principles per talent segment.
Output: A one-page EVP framework with messaging hierarchy, ready to activate across every touchpoint.
Half-day - €1,750
Recognise this?
You're creating content. Posts go out, job ads get written, the careers page gets updated occasionally. But nothing seems to build anything. The pipeline stays cold, engagement is flat, and you're not sure which content is actually working, or why. The real issue isn't output. It's that there's no system behind it.
Results you'll get
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A content plan mapped to the candidate journey
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Clarity on which content gaps are costing you most
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A framework your team can execute without starting from scratch every quarter
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Content that actually builds something over time
WORKSHOP BONUS
A content audit template pre-mapped to the 8 TME™ stages - bring your existing content and leave knowing exactly where you stand.
Plus a content brief template so every piece you commission or create starts with a clear purpose, audience, and stage.
What this workshop does
This workshop maps the full candidate journey against your current content and finds the gaps that are costing you candidates at every stage. You leave with a prioritised content plan built around the Talent Marketing Engine™, so every piece of content has a purpose, an audience, and a place in the journey. Not a content calendar, but a real content system.
This is for you if
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You're producing content but can't connect it to pipeline results.
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You're a one-person EB or RM team and need a system that's sustainable.
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You want to brief a content creator, agency, or internal team from a clear framework.
Workshop mock-up
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Part 1: Map your current content against the 8 TME™ stages.
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Part 2: Identify your highest-impact content gaps and prioritise by stage.
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Part 3: Build your content framework (formats, channels, cadence, and owners) per stage of the talent journey.
Output: A prioritised content plan covering all active stages of your talent journey, with a format and channel guide per audience segment.
Half-day - €1,750
Create content that engages and converts
AND FINALLY SEE RESULTS
Recognise this?
Your employer brand looks great on the outside, but when a candidate applies, something breaks. They hear nothing for two weeks. The interview process is disorganised. The rejection email, if it comes at all, is a template from 2019.
You're not ghosting candidates on purpose. You just don't have a designed experience. You have a series of handoffs nobody fully owns.
Results you'll get
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A candidate experience that reflects your employer brand, not just your hiring process.
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Fewer drop-offs at application and offer stage.
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A communication cadence that keeps candidates warm and informed.
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A team that finally agrees on who owns what between HR, TA, and hiring managers.
WORKSHOP BONUS
An anti-ghosting communication pack - five ready-to-personalise email templates covering acknowledgement, status update, post-interview follow-up, rejection, and silver medalist nurture. Yours to adapt and deploy immediately after the session.
What this workshop does
This workshop uses empathy mapping and journey auditing to surface what candidates are actually experiencing.
Then it redesigns the moments that matter most: communication cadence, interview experience, offer design, and the transitions in between. You leave with a redesigned candidate journey, clear owners for every touchpoint, and the templates to make it real immediately.
This is for you if
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You're losing candidates at application or offer stage and don't fully understand why.
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Your Glassdoor reviews mention communication or process.
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You're about to scale hiring and want the experience to hold up under volume.
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You've never formally designed the post-application experience, it just evolved.
Workshop mock-up
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Part 1: Map the current candidate journey from application to offer. Then map it from the candidate's perspective using empathy mapping.
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Part 2: Identify the highest-impact gaps, the moments where the employer brand promise quietly collapses
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Part 3: Redesign the priority touchpoints. Build communication templates, define owners, and agree a phased rollout plan.
Output: A redesigned candidate journey map with priority interventions, communication templates, and a clear implementation roadmap.
Half-day - €1,750
Redesign your Candidate Experience
AND STOP GHOSTING TALENT
Recognise this?
Every time a role opens, the process starts from zero. LinkedIn Recruiter gets opened, job boards get posted, sourcers start reaching out cold. It works eventually, but it's expensive, slow, and the quality is inconsistent. The 'almost-right' candidates last time have been ghosted. The people in your community have never been nurtured. The silver medalists from six months ago have taken other offers. You're not short of talent. You're short of warmth.
Results you'll get
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A pipeline that exists before roles open, not one you build under pressure.
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A silver medalist strategy that turns near-misses into fast hires.
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A talent community with an opt-in mechanism and a nurture cadence.
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A TA team that spends less time cold sourcing and more time having warm conversations.
WORKSHOP BONUS
A silver medalist reactivation email sequence - three ready-to-personalise templates to re-engage past candidates who were strong but not selected, turning your existing ATS into a warm pipeline asset from day one.
Plus a pipeline health scorecard to present to leadership showing the ROI of always-on talent nurturing versus reactive sourcing.
What this workshop does
This workshop shifts the room from reactive hiring to proactive pipeline building. Using the Talent Marketing Engine™ framework, we design the infrastructure to identify, attract, and nurture talent before a role exists, so when it does open, you're not starting from zero. Talent community design, silver medalist strategy, CRM segmentation, and nurture sequences that feel human, not spammy.
This is for you if
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You're spending too much on job boards and LinkedIn Recruiter for roles that keep recurring.
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You have an ATS full of past candidates nobody is talking to.
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You're building an EB or RM function and want always-on pipeline to be part of the foundation.
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You've tried talent communities before and they fizzled because there was no nurture strategy behind them.
Workshop mock-up
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Part 1: Audit your current pipeline reality: where is talent coming from, and where is it being lost?
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Part 2: Design your talent community and segmentation logic. who are you building pipelines for, how will you attract them, and what will keep them warm?
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Part 3: Build your nurture sequence framework
Output: A warm pipeline strategy with talent community design, segmentation framework, and a nurture sequence blueprint ready to brief into your CRM or ATS.
Half-day - €1,750
Build warm pipelines before a role opens
AND REDUCE COLD SOURCING
Full day Workshop
Recognise this?
Every year, the same thing happens. You get asked for "the full strategy for next year." So you write one. You pull together what worked, what didn't, a few new ideas, maybe a benchmark or two. You present it. People nod. But it was built by one person, for one function, and everyone else in the room is hearing the priorities for the first time, not helping shape them. The strategy isn't wrong. It's just nobody's but yours, so nobody else feels the pull to make it happen.
Results you'll get
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A strategy that's already aligned before it's presented, because the people who need to deliver it helped shape it.
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A shared set of priorities across TA, HR, and Marketing, built through real input.
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A roadmap with genuine ownership, because every owner was in the room when their piece was decided.
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A leadership presentation that gets a faster yes, because the room behind it is already united.
WORKSHOP BONUS
A facilitator's leadership one-pager - a single-page summary template, pre-structured for executive audiences, that turns the day's roadmap into the exact format leadership needs to say yes.
What this workshop does
This is the flagship session, a full day where TA, HR, Marketing, and leadership build the strategy together, in the room, at the same time. Structured around the Talent Marketing Engine™, facilitated so every voice is heard and every priority is debated openly, not assumed. By the end of the day, you don't have a deck to sell internally. You have a strategy the room already built, which means the investment in making it happen is already there too.
This is for you if
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it's planning season and you want this year's strategy to belong to more than just your function.
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Your TA, HR, and Marketing teams have never sat in the same strategy conversation.
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You've been handed the EB & RM brief and need genuine cross-functional buy-in, not just sign-off.
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You're tired of being the only person who seems to care whether the plan happens.
Workshop mock-up
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Part 1: Map the current state together against the 8 TME™ stages: where are we strong, where are we weak, and where do TA, HR, and Marketing actually see things differently?
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Part 2: Structured prioritisation using collaborative methods to choose the 3–5 initiatives that matter most for the year, with input weighted equally across functions.
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Part 3: Build the roadmap together: timeline, milestones, ownership, and the budget logic to take upstairs
Output: A 12-month EB & Talent Marketing roadmap with prioritised initiatives, ownership, budget logic, and a ready-to-present leadership summary.
Full day - €3,500
Build your EB & Talent Marketing strategy together as a team
AND STOP WORKING IN SILOS
Cross-functional collaboration
Design thinking applied to talent
When you apply a human-centred lens, you stop designing for your assumptions and start designing for the people you're trying to reach.
That's why Design Thinking is a game changer in the world of talent.
Backed by the TME™ framework
Every workshop is structured around the Talent Marketing Engine™, an 8-stage framework covering the full talent journey from Unaware to Alumni. A shared language, a clear structure, and a map that tells you exactly where you are.
Many strategies fail because the right people weren't in the room. These sessions bring HR, TA, Marketing, and leadership into the same conversation, with a facilitation approach that turns every voice into direction.
How it works
Three steps. Zero wasted time.
Free scoping call - 30 min
We identify the right workshop for your challenge and make sure the right people will be in the room.
Custom session design
The workshop is designed specifically for your team, your situation, and the output you need. Not a generic template.
Facilitated live, online or in-person. You leave with a tangible output and a team aligned around it.
The workshop - half or full day
What you walk away with
Clear output
EVP, content plan, roadmap, or experience map, built directly in the session and shared for immediate use.
A team that built the answer together is a team that executes it with commitment and confidence.
The TME™ framework gives everyone a map for what comes next, so everyone speaks the same language.
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Shared ownership
Same language
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Testimonials
Your facilitator
Margriet Platteau - Talent Marketing Coach
Workshops aren't an add-on for me, they're how I've always done the work.
In nearly 15 years at Avanade, a Microsoft-owned technology consultancy, I built and scaled EB and talent marketing functions across Europe's most competitive B2B tech markets.
A significant part of that was facilitation: EVP co-creation sessions, candidate experience redesigns, and annual planning workshops with stakeholders who didn't always agree on the problem, let alone the answer. The Talent Marketing Engine™, the proprietary framework that underpins every workshop, was built through that experience.
If your team has been stuck on the same challenge for longer than feels comfortable to admit, this is where that changes.